The Company: Coco Couture’s

The Problem

Coco Couture is redefining the fashion industry by offering high-quality, sustainable, and accessible clothing through a made-to-order business model. However, the brand faces a significant challenge: the brand’s target audience perceives quality, sustainability, and affordability as exclusive characteristics. Our team’s mission was to create a visual identity that portrays Coco’s Couture as a high-quality, sustainable yet affordable option for its target audience.

Our Approach

After researching fashion industry trends, we decided to develop a brand identity and design that blends the simplicity and elegance of luxury with boldness and vibrance that resonates with a wider target audience.

Logo Design:

The two ‘C’s symbolize the brand name and are enclosed within a circle adorned with a blossoming plant, reflecting Coco Couture’s commitment to inclusivity and environmental sustainability. The simple yet contemporary typography aligns with the brand’s identity, appealing to a broad audience that values both quality and affordability.

Brand Illustration Pack: We applied the logo and a color palette of pink, white, and black to create a bold and elegant brand identity across branding, advertising, and digital touchpoints.